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Branding and Marketing Strategies for Self-Help Coaches


You’re a coach, healer or transformational expert. You have big things to accomplish in this world. You have people to help, lives to change, and a difference to make.

You want to be 100% in control of your destiny. You want your business to fit your ideal lifestyle. You want to make your own rules, run your own schedule and work with awesome clients who make you pinch yourself everyday. Not to mention, you want to accomplish these amazing things all while making great money!

However, while you’ve clearly identified what you want, and you are putting yourself out there, you just aren’t getting the traction you really need.

You can’t seem to figure out where things are going wrong. You are taking webinars, doing trainings, and implementing what you’ve learned, but something is just not right.

You know you are ready for more; it’s time for you to shine and become a superstar in your niche.

That’s where I come in.

You need someone to help you refine, refocus, and get the abundant mindset necessary to breakthrough and get to what you really want.

Are you ready to begin our work together? Here’s how you’ll know:

  • You have a brand, website and marketing tools, but things aren’t coming together as you thought they would.
  • You’ve taken courses, you are part of online groups, you may have even been to some workshops, seminars and/or retreats, and you know you know a lot, but something is still amiss.
  • You know you are destined for this, you really do want it, and you are willing to do the work; you just need help figuring out what tweaks you need to make.
  • You know you still have some belief patterns that are holding you back.
  • You want someone to help you figure this out so you can get out of your own way and build your business to the capacity you know it can be.
  • You’re ready and willing to invest in yourself and your business to make it happen.
  • You know it’s your time!

In our work together, you will:

  • go deep into your beliefs. This is where the real work begins. Together we are going to discover what beliefs, values, rules and thought patterns you have that are holding you back. It’s time to break out of the lack mentality and move into abundance.
  • get real with money. Let’s take a look at your money from all angles and discover how you really feel about it. You’ll learn where it really comes from, how to set yourself up to receive more of it, and how to let abundance shower over you.
  • take a look at your current offerings, audience, and brand, and make any tweaks necessary to help you create awesome packages, products, and programs that will have your ideal clients excited to buy.
  • learn how to cultivate and build a tribe of people who love you and who can’t wait to buy from you. These people will support you and help you spread your message and get more clients.
  • get yourself out there in a big way. We will create a simple strategy to help you really put your message out into the world, so it gets noticed and helps you build your list, impact, and sales.

Here’s the thing that you need to know…

Being a great coach will only get you so far. You must understand how to market and sell yourself and how to manage a business in terms of time, systems, money, marketing, etc. As well, it is important to be able to learn how to detach yourself from your business so that you can be a great decision maker. Often times, especially in the beginning, coaches can become very emotionally attached to their business and the outcomes of its activities. This leads to bad business decisions and behaviours which tends to have them running cycles of over-extending themselves and not making enough money (can you relate)?

Even after growing up in an entrepreneurial family, (my father was a very successful entrepreneur and philanthropist and my brother currently runs several successful businesses), going to business school twice (undergrad and post grad), and working in the family business and in the corporate world, I still had SO MUCH to learn when I first became an entrepreneur back in 2008. I didn't know that what I didn't know was a lot. I’m still learning every single day. It never stops.

If you don’t have a business background or even if you do but you are new to this industry, you have a learning curve. Let that excite you instead of hinder you. No one can tell you how long it will take you to make X amount or to learn what you need to learn. The one thing that I can tell you is that if you want to move forward as fast as possible, then hiring a coach who has walked your path is one of the smartest decisions you can make.

Coaches waste a lot of time and money trying to figure things out on their own. It’s much faster and cost effective for you to learn from the best. This is the method that I employ when I am learning something new in my own business.

Lastly, remember that building a business is a marathon, not a sprint. You must build the right foundation in your business so that you can gain leverage as you go to each new level in your business and so you are prepared for the success that comes with it.

If it is time for you to gain leverage from coaching, fill out this questionnaire and then you will be contacted to set up a discovery call to see if we are the right match. I can’t wait to talk to you!

Coaching Questionnaire

Live Your Awesomeness,

Jennifer Trask - First


P.S. Have you seen what other clients are saying about working together? Check it out here: /success-stories/

The Remarkable
The Sensational
The Exceptional
The Marketing Marathon!

Questions? Read the FAQ!

Success Stories:

Dr. Laura Nurse

“I always remember that the function of marketing is to bring in the work! Jennifer's help and instruction has easily cut 3-5 years off my learning curve for this vital business function – and she helped make it fun!”

Success Story PhotoI started my work with Jennifer in May of 2013; it began with my recognition that I needed the accountability and guidance of a coach as I committed to building a thriving business. My weekly meetings with Jennifer were just that – and Oh So Much MORE!

Her spark and passion for helping came through in every session; always offering next actions and steps to move me forward in my journey to a successful practice. She seemed to understand quickly the unique challenges of both my profession, but also my particular practice situation and set-up.

I believe her experience as a committed and growing entrepreneur herself is a great asset that any business can benefit from – how lucky our self-help industry is to have her!

She has helped me start smart and run well in terms of my marketing efforts, but also as the leader of my company. She helped me lose the fear that I am not “doing it right” and embrace a mindset that will continue to create success well into the future.

I'm stubborn so it took a while... but the new mindset has changed everything!

The results?

• I have a become a much more insightful, flexible, and focused business woman.

• I spend my time on the most important tasks that drive my business and my passion. I say "Yes" when an opportunity makes sense, and "No" when it doesn't. I am clear on what needs to be done to achieve my vision (and it's a BIG vision)!

• We have created a beautiful brand that I love and stand for whole-heartedly, a robust vision and plan for my career and practice, a set of marketing strategies that work for me and are manageable for a busy practitioner juggling many duties.

Jennifer also encouraged me to recognize and celebrate my victories, something I would not allow myself before our work together.

Victories of note:

• I have twice as many patient visits in May 2014 as in May 2013!

• My email list has tripled in the last 2 months, concurrent with the implementation of just ONE project. Not to mention the rapidly growing Facebook fans and LinkedIN connections.

• The net worth of my company is finally moving in the right direction; and it's gaining momentum!

Without Jennifer, I would have been flailing around for God-knows-how-long, throwing good money at bad marketing.

If you are a person who is not clear on the hows of bringing in the clients and the work, get a coach. If you want to implement quickly and have fun while you're at it, Get Jennifer Trask. She's a gem!

Dr. Laura Nurse
Naturopathic Doctor/Women's Health Enthusiast


Get in touch with Jennifer!