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This backwards approach to sales will help you get more business with awesome clients!

The other day I was in Starbucks working away and an older gentleman came in, looked at me for longer then a normal quick glance and then asked me, "What are you pushing?"

I said, "Excuse me?"

He responded, "What are you pushing? With your message?"

I didn't get what he was talking about until he pointed to my computer and then I remembered, oh yes, my computer skin! 

My computer skin says, Be fearless in the pursuit of what sets your soul on fire!  (Don't mind the smushy air pockets, I still haven't figured out how to get rid of them!) 

 Be Fearless In The Pursuit Of What Sets Your Soul On Fire With Jennifer Trask

Now understanding what he was refering to I responded, "I'm not pushing anything." 

To which he replied quickly, 'It's like your philosophy on life?'

"Yes", I said. 

He nodded and went about his business. 

I thought about this conversation and the timeliness of it knowing that this blog post was about to come out (thanks universe for the epic timing once again to enrich this powerful lesson). 

The thing is, I don't believe in pushing anything. In fact, anytime I have 'pushed' for something, it has totally backfired. It made it too hard, too long and too much. 

It was never worth the effort (other than perhaps instilling the lesson to stop pushing?! LOL). 

What I have found is when you attract and allow, in life and in business, things are much easier, flow better and move in the direction of where you want to go. 

That's why I'm excited about today's video on one thing you can do that is seemingly 'backwards' in sales, but will actually propel you forward faster and help you have incredible clients that you love! 

Watch it in this week's video and then leave a comment and let me know your experience with this approach. 

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Written by Jennifer Trask at 11:01