Monday May 4, 2015
As I write this, I am about to finish up the first official launch of Mindset & Marketing Mastery, my 12-week online group coaching program for coaches. In this post I cover the 9 things I learned from doing this launch. There is no sugar coating anything in here.
If you want to know what goes on behind the scenes to make it all work and tips to help you with yours, check out this post.
--> This picture is me mid launch... while it was a lot of work, it was fun and well worth it! <--
Thursday January 8, 2015
Not long ago, Dr. Laura Nurse would sit in her office for 8 hours and sometime see just one client, on a good day. As a new Naturopathic Doctor, she was doing everything she knew to market herself yet she just couldn’t figure out why people weren’t running in to see her.
What Laura didn’t realize at the time, was that she didn’t know the ‘business’ side of her business yet. She knew how to be a great Doctor, but was still unknown to the skills of how to be a great entrepreneur and marketer.
Laura and I met in April 2013 and we got to work. In just 15 months, Laura has achieved:
- Building her practice to full time capacity;
- Moving into Phase 2 of growth (hiring help and expanding);
- A fantastic reputation in her community as a leader in health for women;
- Creating a beautiful online brand and presence;
- Feeling personally happy and no longer stressed out over wondering where her next client is going to come from;
- Feeling confident in the business side of her business!
In this interview you are going to discover...
Thursday January 1, 2015
As I reflect back on 2014 I am in awe of how things turned out. It’s been a pretty incredible year. This year I realized my biggest dream of becoming location independent. Living for six months in South America (three months each in Ecuador and Peru), laptop in hand, was incredible. Opening up new markets in the US, Europe and Australia was inspiring and creating and launching my online signature group coaching program, Mindset & Marketing Mastery was scary, fun and totally awesome.
When I look back at what helped create this success, there are a few things that stand out. But today, I wanted to talk about the one marketing tactic that worked the best. It wasn’t Facebook ads, webinars or even blogging.
Thursday May 29, 2014
Are you on a budget with your marketing? No problem. You don’t need oodles of money to be successful in marketing. You just need to be specific and focused.
Here are 7 simple (but awesome) marketing strategies for self-help coaches on small budgets:
Thursday May 22, 2014
“She’s way too young, she could never help me.”
“You’ve got to be kidding, I was an adult when she was born.”
“Your first year in business? You’re just getting your feet wet. There is no way you can help me with my problems.”
If you are a younger coach (either by age or experience) you might have had one of those awkward moments where you are not treated fairly due to your lack of experience (or someone’s perception of your inexperience). Perhaps someone said one of the sentences above to you or worse, danced around the issue when what they really meant to say was….
“Who do you think you are coaching people without more experience?”
(I’ve actually heard this one first hand… yep).
When this happens, it can leave you feeling angry, hurt, frustrated and down right mad. Just because you are young doesn’t make you less qualified. Does it?
Just because you haven’t been in the game a decade yet does’t mean you aren’t great at what you do. Does it?
The answer surprisingly...