Thursday December 3, 2015
While many coaches get icky about the idea of selling high end coaching packages for the mere reason that they are afraid people will say, ‘It’s too expensive’, your high end coaching packages are important.
While they will be too expensive for some people, they won’t be too expensive for your ideal client. That’s the distinction you need to make when creating these packages. They have to be for the ideal person and price is a part of the package they are buying into.
Here are the top 3 reasons why people will buy your high end coaching packages:
Thursday January 8, 2015
Not long ago, Dr. Laura Nurse would sit in her office for 8 hours and sometime see just one client, on a good day. As a new Naturopathic Doctor, she was doing everything she knew to market herself yet she just couldn’t figure out why people weren’t running in to see her.
What Laura didn’t realize at the time, was that she didn’t know the ‘business’ side of her business yet. She knew how to be a great Doctor, but was still unknown to the skills of how to be a great entrepreneur and marketer.
Laura and I met in April 2013 and we got to work. In just 15 months, Laura has achieved:
- Building her practice to full time capacity;
- Moving into Phase 2 of growth (hiring help and expanding);
- A fantastic reputation in her community as a leader in health for women;
- Creating a beautiful online brand and presence;
- Feeling personally happy and no longer stressed out over wondering where her next client is going to come from;
- Feeling confident in the business side of her business!
In this interview you are going to discover...
Thursday January 1, 2015
As I reflect back on 2014 I am in awe of how things turned out. It’s been a pretty incredible year. This year I realized my biggest dream of becoming location independent. Living for six months in South America (three months each in Ecuador and Peru), laptop in hand, was incredible. Opening up new markets in the US, Europe and Australia was inspiring and creating and launching my online signature group coaching program, Mindset & Marketing Mastery was scary, fun and totally awesome.
When I look back at what helped create this success, there are a few things that stand out. But today, I wanted to talk about the one marketing tactic that worked the best. It wasn’t Facebook ads, webinars or even blogging.
How This Company Immediately Differentiated Themselves With A Few Tweets, A Smile & A Dash Of Awesomeness
Wednesday September 24, 2014
Something happened to me just yesterday that stopped me in my tracks. I received over-the-top customer service that blew my mind.
Here’s what happened:
I have been doing some research on the best microphones to get for my business as I will be doing a lot more video production for my upcoming course and new marketing. Being in marketing I knew what blogs to check.
Given that Kajabi is a membership site platform that is highly video based, I thought for sure that I would find the info I needed on their blog. I couldn’t find anything so I figured I would send them a tweet:
Thursday July 3, 2014
You came across my mind today, as you do many days (I’m forever grateful for my online community). As you read this I am 5 months into my 6 month South American adventure. There is something that I have realized on this trip and it’s so important that I had to pass it on to you. I hope you take 5 minutes to read this blog - I think you will be happy you did.
So much has happened on this journey and there have been a lot of highs and a few lows. As you probably know last year on August 20, 2013, I lost my father. It was unexpected, fast and a whirlwind of emotion.
I had decided to move to South America before we had any inclination that dad was sick. You see, my business had gotten to the point (and not to mention I was 32 at the time and all of my friends were either home-owners, getting married, having babies and/or a combination of them), where I felt the pressure. It was time to buy a house, a car, invest in this and do that.
And I almost did it. But then I remembered something...
While having those things are great for some people, I didn’t want them.
They weren’t my dreams...