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Branding and Marketing Strategies for Self-Help Coaches

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From Busy Working To Working With Intention: How Financial Advisor, Blogger and Speaker, Jackie McCann-Scott Grew The Invested Mama Brand & Business

With just over a decade in the financial services industry, Jackie McCann-Scott had seen some success. However there was something gnawing at her.  There was a little voice inside her head that knew that she was ready for more. 

Jackie knew that it was time for the financial services industry to see a face lift. She wanted to make it a more meaningful experience for her clients and take a more holistic approach to helping move them and their money forward. 

She knew she wanted to help women and in particular momma’s… Invested Mama’s… and that is where this story begins... 

 

How Jackie Mc Cann -Scott Grew The Invested Mama Business With Marketing & Mindset Coach , Jennifer Trask

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Written by Jennifer Trask, Jackie McCann-Scott at 18:56

This IS The Best Marketing Tactic for Coaches in 2015

As I reflect back on 2014 I am in awe of how things turned out. It’s been a pretty incredible year. This year I realized my biggest dream of becoming location independent. Living for six months in South America (three months each in Ecuador and Peru), laptop in hand, was incredible. Opening up new markets in the US, Europe and Australia was inspiring and creating and launching my online signature group coaching program, Mindset & Marketing Mastery was scary, fun and totally awesome. 

When I look back at what helped create this success, there are a few things that stand out. But today, I wanted to talk about the one marketing tactic that worked the best. It wasn’t Facebook ads, webinars or even blogging. 

It was...

 This IS The Best Marketing Tactic For Coaches In 2015 Www .jennifer -trask .combest

 

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Written by Jennifer Trask at 13:37

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How This Company Immediately Differentiated Themselves With A Few Tweets, A Smile & A Dash Of Awesomeness

Something happened to me just yesterday that stopped me in my tracks. I received over-the-top customer service that blew my mind. 

Here’s what happened: 

I have been doing some research on the best microphones to get for my business as I will be doing a lot more video production for my upcoming course and new marketing. Being in marketing I knew what blogs to check.

Given that Kajabi is a membership site platform that is highly video based, I thought for sure that I would find the info I needed on their blog. I couldn’t find anything so I figured I would send them a tweet: 

Kajabi Twitter 1

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Written by Jennifer Trask at 16:08

6 Big Marketing Lessons In 6 Years Of Entrepreneurship

This month marks my 6th year as an entrepreneur (how did that happen?). Over the last 6 years I’ve had one business fail (big time), one that evened out and one that made it (it’s this one in case you were wondering). 

According to many of the successful entrepreneurs I know, I’m right on track. All of them have had failures before they hit the jackpot. When I realized that it’s been 6 years since my first home based business, I couldn’t help but reflect on what I’ve learned over the years. It’s been so much. Deciding to venture out into the unknown land of entrepreneurship has been one of the best blessings of my life. It’s helped shape me in ways I didn’t know it would. I’ve learned about things I never knew existed (who knew what a split test was or shadow work?) and I’ve become a braver, bolder and smarter version of myself. 

This week, I want to share with you 6 Big Marketing Lessons I’ve Learned In 6 Years Of Entrepreneurship. Marketing itself is a big topic but there are some fundamentals that will stand the test of time. 

 

6 Big Marketing Lessons In 6 Years Of Entrepreneurship With Jennifer Trask

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Written by Jennifer Trask at 10:34

How To Create A Brand With Creative Director Donnie Coady From Dc Design House

If you have ever wanted to create a brand or perhaps it is time to freshen up your current brand then look no further. In this interview with Donnie Coady the Creative Director of Dc Design House, we cover a host of things to get you well on your way to creating the brand of your dreams. 

In this interview you will discover: 

  • What is a brand? 
  • Why your brand expression is Crucial to that first impression. 
  • What position line and promise line are and how to create compelling ones that work!
  • The real truth about choosing colours and their importance.
  • What small mistake might be costing you extra dollars!
  • The 4 “Must haves” to begin creating your brand expression (and one that even surprised me!)

Alright…. are you ready? 

The Magic Of Marketing With Jennifer Trask June 11 2014, Donnie Coady Interview .png

 

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Written by Jennifer Trask, Donnie Coady at 00:15