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Why You Should Never Have A Black Friday Sale As A Coach

Should You Have A Black Friday Sale As A Coach Blog (1)



Every year around this time I get asked if I think coaches should have a black Friday sale.
I always give the same response: 
  • You want to use Bonuses? YES! 
  • Limited Time Specials? FOR SURE! 

But putting your coaching on sale? Ahhhh, NO! 

Why on Earth when it seems like everyone and their dog puts things on sale for Black Friday should you not jump on the band wagon?


It's really easy.


Here's why:

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Written by Jennifer Trask at 05:20

The Secret To Selling Coaching

The Secret To Selling Coaching Blog (1)

I'm going to share a little not so secret, secert that will make selling coaching so much easier for you.

This was inspired by a conversation I had on the Stay Strategic all in my membership, The Joyous Journey where we help coaches grow profitable, and sustainable and joyous businesses.

One of the members talked about two opportunities she had over the past couple of weeks. She was on a call with potential clients and both of them said to her basically, ‘Your program sounds amazing and it would be perfect for me!’ 

The only problem? She didn't offer them the program.

So we dug into why. What we discovered is that deep down, she didn't feel like she offered enough value because she is not an experienced coach yet.

To help her, we shifted how she saw her coaching and where the value actually really comes from.



The thing that makes coaching the most valuable is when you have someone who really believes in you, who sees what's possible for you, who holds you to that standard and who continues to call you forward no matter what you may think of yourself that day.

Of course, as a coach, you have to have the tools to help clients move through that but ultimately

A good coach sees what's possible for you and holds the space for you to get there. That's the value.

When you have someone who believes in you, it just makes going after your big dreams so much easier. 

If you're a newer coach without as much experience and you run into something where you don't have the exact tool to help this person, you'll just go find the solution. 

You don't need to know all of the answers right now. 

To make selling coaching easier when you are on a call don't focus on making a sale or getting a client. Instead, focus on finding someone whose dream you believe in

Tell them what you see is possible for them and how excited you are for them! Say "I want to be the coach to help you close the gap, from where you are today to where we both know you can be." 

That's how you sell coaching. It's not any more complicated than that.

It really is about being the visionary and holding the space for someone by getting them to see what's possible and telling them that you're going to hold them there, even on the days where they don't see it themselves.

So go apply this in your coaching business so that you can transform even more lives!

Jennifer Trask - First


Written by Jennifer Trask at 07:21

Big Dreams Require Big Preparation

Impatient with your results? Or lack thereof…?

As entrepreneurs, we want results... yesterday!

But you and I both know that growing a business doesn't happen overnight. We know that big dreams require big preparation.

One of the things that creates the most uncertainty as business owners is that we don't have a path laid out for us.

For example, if someone wanted to become a doctor, then they could figure out how many years it would take to complete their degrees and residencies before they become a doctor. 

Therefore they know, in X years they will be a doctor.

But entrepreneurship isn't like that.

Big  Dreams Require  Big Preparation (1)

We set out on a dream, but we don't know what's going to happen.

There's no pathway that says... ‘if you do ABCDE you will be there in F years’. 

It’s uncertain and so often, the time it really takes, brings a lot of entrepreneurs down because they underestimate the preparation time.


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Written by Jennifer Trask at 05:14

How to Eliminate Overwhelm

How To Eliminate Overwhelm Blog Header

If you're a coach and you're overwhelmed, you're in the right place.

I’m going to share with you 5 ways to eliminate overwhelm from your coaching business. 

To learn how to eliminate overwhelm we first have to look at what's causing the overwhelm. What I’ve learned working with coaches over the past decade is that there are 5 common reasons coaches are in overwhelm. 

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Written by Jennifer Trask at 08:01

One question to give you the courage to make that video

Are you in need of some courage to make a video or press live on Facebook?

Going live on video is a fear for a lot of entrepreneurs.

However, video is a very compelling and powerful way to get your message out there. So being brave enough to go through with posting, matters. 

How To Get The Courage To Do Video With Mindset Coach Jennifer Trask  

Let's help you push through your fear and take advantage of all the opportunites to share your message through video!

All you need is a moment of courage to post your video.

Here's one question that can help you push through the fear and post that video! 

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Written by Jennifer Trask at 10:48