Saturday November 28, 2020
If you're a coach and you're overwhelmed, you're in the right place.
I’m going to share with you 5 ways to eliminate overwhelm from your coaching business.
To learn how to eliminate overwhelm we first have to look at the reason you feel overwhelmed in the first place. What I’ve learned in working with coaches over the last decade is that there are 5 common reasons coaches are in overwhelm.
The 5 common reasons for overwhelm are:
1. Not having clarity on what you want and how to get there.
2. Too much on your plate.
3. Not prioritizing and executing the most important work (letting busy work and your newsfeed distract you from your most important work).
4. Doing things that don’t feel aligned with you (like a marketing tactic that someone told you to do but it doesn't feel right).
5. You’re working too much, you're not giving yourself enough rest and relaxation and recovery.
Now let’s talk about how you can fix them.
1. To Get Your Clarity Back
For lack of clarity I want you to take some time and think about these key questions and some up with the answers.
What do you want?
What do you want to sell?
How much money do you want to make?
Who do you want to be?
Where do you want to be in social media and in your marketing?
Get crystal clear on those and then ask, what are the best avenues for me to do that? If you’re not sure, don’t worry! You can download The Ultimate Strategic Marketing Plan Checklist to help you get started.
2. How To Stop Putting So Much On Your Plate
How do you fix putting too much on your plate? This happens all the time because people think that they need to be everywhere…
All of the social media channels, email marketing, networking, speaking engagements, creating courses, workshops and doing 'all the things’.
I feel overwhelmed just thinking about it.
So, here’s the fix: Become a quality over quantity person.
Pick a few ways to market and master them.
For example, I always encourage my clients to choose one social media site and for a year go all in on that one platform. Really become a pro, take a course on it and experiment with it for a year and find what works.
I promise you're going to feel so much better because you won’t be worrying about anything else. Narrow in on what's most important and what's the fastest path to get you there and only do those things.
3. Execute On Your Priorities
Number three is not prioritizing and executing the most important work. I want you to do what Brian Tracey has recommended for decades, ‘Eat That Frog’. If you can't seem to do it, get a coach or accountability partner to stay accountable.
Another trick I use all the time, to make sure I get things done is to tell my people. I put it out into the world.
For example, if I say I'm going to launch a program or a product I'll tell my community on email and on social media and then guess what? I have to follow through!! ;)
Creating your own kind of social pressure in this situation is a good thing for your productivity.
4. Do What Feels Right To You
One of my past clients and I were catching up recently and she told me she had been doing a lot of launches but she always felt a lot of stress around them and they never really got her the results she's looking for.
BUT she did them because they're ‘the thing’ to do. After one particular launch she decided ‘you know what? No, I don't want to do this anymore. I'm going to figure out another way to sell.’
*I was secretly cheering inside as she is telling me this... and I KNEW what she was going to say next!*
Instead of launching she started selling in other ways that felt right to her and her sales improved. This is a powerful example of when something doesn’t align with you, stop doing it.
There's a million and one ways to market yourself. You don't have to do everything.
If something isn’t working and you hate it give yourself permission to let it go.
5. How To Stop Working So Much
I’ve never been a fan of ‘hustling’.
I believe in working in alignment. Hustle doesn't have as much to do with time, as it does with energy management.
You could be in flow and working for long stretches of time.
BUT everybody's a little different. Some people need more time to recharge, whereas other people love working, genuinely and are more easily in flow.
Get to know yourself and give yourself permission to not work if you don't want to.
Don't keep working yourself, when you're not in the head space to do it. I'd rather you go take a nap or wait till the next day and go at it when you feel refreshed then when you're feeling overwhelmed and stressed.
I can't tell you the number of times that I had 'put things off' because I just couldn't get myself into flow for the life of me and after a good nights sleep I woke up and had it done with an hour or so.
Time off matters.
Think of working time as your brain working out. If you kept working out all day without recovery time you'd lead yourself to injury quicker.
But when you rest in between workouts your body has time to rebuild and recover making you stronger for the next workout.
Your brain needs rest and recovery too so that it can preform better.
Okay, so there you have it 5 causes and solutions to feeling overwhelmed. Which one will you take action on first? Leave a comment and let me know!!
If you’d like even more direction in your marketing plan (so you can be focused on quality over quantity) make sure to download The Ultimate Strategic Marketing Plan Checklist.
It's a FREE guide for you, so that you can plan your year with ease. Don’t be in overwhelm for 2021!
Make sure you're choosing the right priorities. There's even a 40-minute training with it and we'll go through it together to help you get clear.
Everything is so much better when you're clear and that's what's going to help eliminate overwhelm.