Wednesday May 4, 2016
I just returned from Phoenix, Arizona where I attended Jeff Walker's, Product Launch Formula Live 2016 event. I had a ball at this event. Over 1,000 online entrepreneurs from all over the globe were learning together, eating together, dancing together and well... havin' a time as we say here in Newfoundland.
As I collected my thoughts on some of the big takeaways from the event (there were many), I knew that I wanted to share some with you. For today's blog, here are three important takeaways that stood out.
1. Be specific in your marketing, offers and products.
This point was driven home because it can make the difference between people hearing your offer and people being interested in buying your offer.
Let's say that you are a health coach and you want to create a product with a main promise.
A generic example is: I can help you be healthier and happier.
While that is nice, it is too broad.
Let's boil that down to become more specific: Lose 10lbs in 3 months
See that? Much more specific. When creating your products and offering think, what is the outcome that you promise? This is important because it’s going to capture those who really want that specific outcome. If you are thinking or are worried that if you go too specific then you are missing out on a large audience, here’s a way to reframe it: if you go too broad, not enough people are going to pay attention because you aren’t speaking directly to them in your messaging.
When you do ideal client work you know that the more you can be specific to their pains, problems, worries and conversely their hopes, dreams and outcomes, the more your message will resonate with them.
Take time to become more specific. You'll see better results in your leads and conversions.
2. 99% is hard. 100% is easy.
This one is huge. Over the past 4 years of working with coaches, I think more than anything, this one is what holds people back.
And that is, being 99% in versus 100% in.
What does that mean exactly?
Here’s an example from real life:
Let's say that I want to cut back on my sugar. Is it easier to cut back on sugar or cut it out completely?
To answer that, let's shift to Friday night. It’s Friday night and you’re at party. Someone offers you a cookie. You think to yourself, “Sure, it’s Friday… I’ll have just one cookie.”
Just one, right?
Mmmm… hmmmm… as you wipe the cookie crumbles off your shirt.
We all know how that one cookie goes. Seven, eight maybe even nine cookies later you think… I guess I’ll do better tomorrow!
This is why just saying no the first time is easier. If you never had the one cookie, then you wouldn’t have been as tempted to eat more.
99% is hard. 100% is easy.
How does this relate to business?
It relates to having a full time mentality.
Whether or not you are in a position where you can work full time hours in your business is not the point. You can be a part time coach with a full time job and/or child to take care of and still be 100% in.
--> This is not about time, it’s about commitment. <--
This is about, if you decide to put out a blog post every week, you put the blog post out every week. Not just the weeks that it is easy or that you feel excited to do it.
Every. Single. Week.
This is all about follow through and making the decision to go all in.
Last week, I used this metaphor during a webinar to explain how committed a client would be (you only want 10's by the way!) if they worked with you. This same metaphor can be used to see how committed you are to your business.
Using a scale of 1-10, assume your client is in a park with a pool.
<7 and they are outside the fence, looking in, thinking about going for a swim.
At 8, they are in the shallow end, dipping their feet and enjoying the water.
At 9, they are in the deep end, swimming around, enjoying the pool.
At 10, they are on the high dive doing summersaults in the pool. They are 100% in.
See the difference there?
It’s slight, but it makes ALL the difference.
It’s harder to build a business at 99%. Trust me. I’ve tried. It’s MUCH harder.
It’s A LOT more fun and easy when you are 100% in.
3. The Power of Community & Support
When you go to live events you are reminded of why you are doing what you are doing. You are with your tribe. You aren’t alone anymore. You are having an amazing time. You’re with people who understand you and totally get you. They understand your struggles.
When you are at home behind your computer day in and day out, it’s easy to get lonely, feel disconnected and lose your gusto. But going to live events can reinvigorate you. So can hiring a coach, joining a mastermind group, purchasing (and implementing) an awesome product that is going to help you and being active in your online communities (really... share your ups and your downs... you'll realize that you aren't alone) and being friends with other entrepreneurs.
Creating community and being entrenched in your business is SO important.
You also want to be always learning because the more you are learning to grow your business and going deeper into your craft, the more entrenched in your business you’ll be. This generates more excitement consistently which makes it easier to be 100% in.
Now, I would love to hear from you.
Which of the three tips did you resonate with the most? Let me know in the comments below.
Live Your Awesomeness,
P.S. Have you seen the latest incredible products I've designed just for coaches like you to succeed in their business? If not, come here to check them out...