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How To Find & Use Patience To Your Advantage When Growing Your Business

If you have ever said to yourself, ‘But I want it now!’, I know how you feel. I’ve been there, I’ve said it and if I am totally honest, I still find myself saying it time to time. 

However, there’s a few things I’ve discovered along the way that I think are pretty valuable in terms of this topic so that you can use patience to your advantage and get to where you want to go faster!  

Let’s start with my favourite analogy to use in business: relationships. Relationships and business are pretty much the same thing. 

When you begin an intimate relationship, the way to have the most fun and allow it to flourish, is to do just that, ALLOW it to flourish. Whenever you try to push something on the other or try to bring the relationship to the next level and before the other person is ready, it creates a lot resistance, slows down the fun and natural progression of the relationship. 

The same thing happens in business. 

If you are trying to grow your business and you are trying to get to the next level by pushing it you end up with a lot of resistance. 

Resistance in your business looks like: 

  • getting a lot of no’s
  • you getting frustrated easily
  • money not flowing in regularly
  • ideas being blocked
  • you feeling stuck and not having much fun. 

This tends to happen because you don’t know what you don’t know and depending on where you start in your business, that can be a little or a lot. 

Let’s say that you are a brand new coach and you want to build a 6 figure business. When you are brand new versus running a 6 figure coaching business, there is a large gap in knowledge and application of that knowledge. 

This is a great example of when you need patience. 

This isn’t to say that it is going to take you X amount of time to achieve your goal. You have the power to create your own reality and you can do that in any time frame you choose. However, this is about how to use patience to your advantage which really means using universal forces to your advantage. 

Let me explain. 

When you feel like you should be “HERE” but you are “over here” instead you create your own resistance. It's like this:

Imagine that you are standing up straight with a brick wall around you (so you can’t spread out your arms because the brick wall is closing you in). Now imagine that the sun is shining brightly in the sky. In this scenario the sun is abundance. It is the great ideas, chance encounters, ideal clients, money, the right coach, the right product… basically, it is everything you need to continue to the next level of everything that you want. 

When you are impatient and pushing, it's as if you are putting more bricks on top of this wall and making the wall taller so that the sun (abundance) can’t shine down on you and therefore you can not receive all of the wonderful ideas, chance encounters, resources, etc. 

This is what is happening from an energetic stand point.

You are literally BLOCKING success from coming to you. 

However when you are more free flowing and you understand that you don’t know what you don’t know so you just get excited about learning and moving forward one step at a time, then what happens is those metaphorical bricks come down and the sun shines down on you and brings you the next idea you need, the next person you are suppose to meet, the next video you are suppose to watch, the next book you are suppose to read, etc. It is able to bring you the next logical step to help you in the direction of where you want to go. This is such a powerful concept and even one of my favourite peeps, Oprah talks about it in this short video I shared on my Facebook Page recently.  

This is how it becomes so much easier to grow your business whereas when you are impatient you can’t really see what the next logical step is and it can feel like, ‘Am I ever going to get there?’ 

You must trust and come to the understanding that all things in due time. Your only job is to always take the next logical step. When you try to take too many steps ahead that is when you get into overwhelm and frustration. 

It’s as simple as this: if you are new and you want regular clientele, the first thing you need to do is find your consistent 3 to 5 marketing tactics that you will doing regularly such as blogging, webinars, Facebook marketing, coaching calls, article marketing, etc. 

You pick just a few that you do really, really well. 

If you are new, you need to get used to putting yourself out there, having discovery calls, getting clients, working with clients and just being in business. If you try to skip those steps and the experience that comes from them by moving into more advanced marketing tactics like segmenting and sequencing (or even videos for some people) that you aren’t really ready for, then you sabotage yourself and get frustrated and overwhelmed. We all know what happens them: procrastination and excuses.

However, know that you will get there and when it becomes the next logical step for you then it will be so easy to bring that into your business.  

It’s the same as when you are dating. When you are dating you aren’t looking to get married tomorrow, there tends to be a general acceptance for the next logical step such as dating, exclusivity, moving in together, getting engaged and then getting married.  

If you try to push someone beyond the next logical step before they are ready then you are going to slow down the natural flow and rhythm of the relationship. Your business is the same way, there are logical next steps for you to take at any juncture. 

Sometimes you’ll even be able to skip a few steps (or essentially move through some steps much faster than you thought), but ultimately, impatience tends to slow you down from seeing the next logical step which is what keeps you stuck. 

---> One thing I find fun to remember here is that there is no time frame on how long things have to take you. This is where people tend to get tripped up. They think it will take f-o-r-e-v-e-r, but the journey is different for everyone. For some people, getting consistent at marketing will take just a few months, for others it may take a year. There's no right or wrong, it's all based on where you are and your journey there. <---

When you get into overwhelm, take a nice deep breathe and remember that all you need to do is slow down and ask yourself, ‘what is the next logical step’? Give yourself a nice healthy dose of patience and the answer will appear. If you aren’t really sure, you may be inspired to reach out to a business coach or a colleague who is a few steps ahead of you and they will be able to direct you to your next logical step. 

It’s the same as being on a ladder. If you are at the bottom of the ladder and your goal is to be at the top of the ladder, the easiest (and most logical) way there is to take each step up the ladder. Often times, especially in business, you want to just fly up to the top of the ladder and skip the steps. That would be totally awesome if you had the power to fly, but unfortunately, us humans just aren’t equipped with that skill (unless of course you are superman). ;) 

Besides, if you got yourself up there and missed all the steps, then you would miss all the fun of getting there. Because isn’t the point of all of this the journey? When you build a business, you’ve got to be as excited about the journey as the destination because truthfully, when you get to the destination, while it will be exciting for a while, it will eventually fade and you will be looking for the next destination. 

You’ll have more fun and you will move faster in your business if you just enjoy taking the next logical step instead of worrying about not being somewhere else or at your final destination. 

If you are in your first year of coaching or you just aren’t where you want to be in your coaching business, download The Ultimate Coaching Business Checklist (and video series). You’ll be able to see what ‘logical steps’ you have missed that will help get you to the next level. 

It has everything you need to get yourself full time in your coaching business including a video series to help explain it and my awesome, 18 MUST HAVE Tools for coaches and healers!

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Now, I would love to hear from you! Have you had a time in your business where you needed more patience and gave yourself that time? Have you found yourself with your proverbial brick wall up? If so, what did you do to bring it down?  

Let me know in comments below!

Happy building!! 

 Jennifer Trask - First


PS If you liked this blog post please do share it with a friend. :) 

Written by Jennifer Trask at 07:46

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