Are you trying to solve too many problems? How to choose a niche market for your self-help coaching business.
Tuesday August 13, 2013
Are you trying to help too many people in your business?
Last week we discussed one secret marketing tweak you can do to make more money doing what you love. If you missed it, check it out here: http://www.jennifer-trask.com/marketingtweakpart1
That secret is to choose a market niche for your self-help coaching practice. I promised in this video that I would go into detail about how to pick your market niche because it is so important to narrow your marketing to be speaking to one ideal client.
I’ve seen it over and over again how difficult self-help coaches who do not choose a niche market have it (no matter what type they are; life coach, nutritionist, energy worker, fitness instructor, money coach, etc.). The reason is simple: when you are communicating mixed messages in your marketing, no one can feel as though you are speaking directly to them and that you understand their true problem and pain and therefore they don’t realize you can help them.
It truly is quite powerful when you start targeting your marketing specifically.
Here’s how to pick that niche market.
P.S. What is your niche? Have you picked one? Will you pick one (of course you will!)? Let us know!