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Branding and Marketing Strategies for Self-Help Coaches


You’re a coach, healer or transformational expert. You have big things to accomplish in this world. You have people to help, lives to change, and a difference to make.

You want to be 100% in control of your destiny. You want your business to fit your ideal lifestyle. You want to make your own rules, run your own schedule and work with awesome clients who make you pinch yourself everyday. Not to mention, you want to accomplish these amazing things all while making great money!

However, while you’ve clearly identified what you want, and you are putting yourself out there, you just aren’t getting the traction you really need.

You can’t seem to figure out where things are going wrong. You are taking webinars, doing trainings, and implementing what you’ve learned, but something is just not right.

You know you are ready for more; it’s time for you to shine and become a superstar in your niche.

That’s where I come in.

You need someone to help you refine, refocus, and get the abundant mindset necessary to breakthrough and get to what you really want.

Are you ready to begin our work together? Here’s how you’ll know:

  • You have a brand, website and marketing tools, but things aren’t coming together as you thought they would.
  • You’ve taken courses, you are part of online groups, you may have even been to some workshops, seminars and/or retreats, and you know you know a lot, but something is still amiss.
  • You know you are destined for this, you really do want it, and you are willing to do the work; you just need help figuring out what tweaks you need to make.
  • You know you still have some belief patterns that are holding you back.
  • You want someone to help you figure this out so you can get out of your own way and build your business to the capacity you know it can be.
  • You’re ready and willing to invest in yourself and your business to make it happen.
  • You know it’s your time!

In our work together, you will:

  • go deep into your beliefs. This is where the real work begins. Together we are going to discover what beliefs, values, rules and thought patterns you have that are holding you back. It’s time to break out of the lack mentality and move into abundance.
  • get real with money. Let’s take a look at your money from all angles and discover how you really feel about it. You’ll learn where it really comes from, how to set yourself up to receive more of it, and how to let abundance shower over you.
  • take a look at your current offerings, audience, and brand, and make any tweaks necessary to help you create awesome packages, products, and programs that will have your ideal clients excited to buy.
  • learn how to cultivate and build a tribe of people who love you and who can’t wait to buy from you. These people will support you and help you spread your message and get more clients.
  • get yourself out there in a big way. We will create a simple strategy to help you really put your message out into the world, so it gets noticed and helps you build your list, impact, and sales.

Here’s the thing that you need to know…

Being a great coach will only get you so far. You must understand how to market and sell yourself and how to manage a business in terms of time, systems, money, marketing, etc. As well, it is important to be able to learn how to detach yourself from your business so that you can be a great decision maker. Often times, especially in the beginning, coaches can become very emotionally attached to their business and the outcomes of its activities. This leads to bad business decisions and behaviours which tends to have them running cycles of over-extending themselves and not making enough money (can you relate)?

Even after growing up in an entrepreneurial family, (my father was a very successful entrepreneur and philanthropist and my brother currently runs several successful businesses), going to business school twice (undergrad and post grad), and working in the family business and in the corporate world, I still had SO MUCH to learn when I first became an entrepreneur back in 2008. I didn't know that what I didn't know was a lot. I’m still learning every single day. It never stops.

If you don’t have a business background or even if you do but you are new to this industry, you have a learning curve. Let that excite you instead of hinder you. No one can tell you how long it will take you to make X amount or to learn what you need to learn. The one thing that I can tell you is that if you want to move forward as fast as possible, then hiring a coach who has walked your path is one of the smartest decisions you can make.

Coaches waste a lot of time and money trying to figure things out on their own. It’s much faster and cost effective for you to learn from the best. This is the method that I employ when I am learning something new in my own business.

Lastly, remember that building a business is a marathon, not a sprint. You must build the right foundation in your business so that you can gain leverage as you go to each new level in your business and so you are prepared for the success that comes with it.

If it is time for you to gain leverage from coaching, fill out this questionnaire and then you will be contacted to set up a discovery call to see if we are the right match. I can’t wait to talk to you!

Coaching Questionnaire

Live Your Awesomeness,

Jennifer Trask - First


P.S. Have you seen what other clients are saying about working together? Check it out here: /success-stories/

The Remarkable
The Sensational
The Exceptional
The Marketing Marathon!

Questions? Read the FAQ!

Success Stories:

Tonya Whittle

“By changing what wasn’t working, I was able to reduce my work hours by half.  I have more free time to spend with friends and family while making the same or more money, with solid plans in place to continue to earn more while enjoying life!”

Success Story PhotoI have been working with Jennifer since September 2013.  I wasn’t 100% sure in the beginning if hiring a coach was the right choice for me.  I quickly realized just how little groundwork I really had completed and the effect that had on my results.  I was working 100-hour weeks, did not have a game plan and was running on the seat of my pants most days.  I was operating in survival mode and was overwhelmed and asking myself most days “is this worth it?  Maybe I should just go back to work for someone else”.

With Jennifer’s help, I was able to take a clear look at where my business was currently and where I wanted it to be.  The most important aspect to me thus far was looking at what wasn’t working in my business – what was inauthentic and causing struggles and strains in the business.  By seeing those and clearing them out, I was able to focus on who my market really is; the people I really enjoy working with.  Instead of marketing to everyone, I now market to my audience and am able to see clearly what clients will be a perfect fit. 
The changes have been dramatic and profound for the business and for me.  By changing what wasn’t working, I was able to reduce my work hours to ½.  I have more free time to spend with friends and family while making the same or more money, with solid plans in place to continue to earn more while enjoying life!  I am focused on where I want to go with my business and with Jennifer’s help, every day I am seeing better results; I am more engaged and doing a better job as a coach because of it. 
·      I have quadrupled my Facebook audience
·      I have doubled my mailing list
·      I have learned to wait until things are ready before launching
·      I have learned to plan ahead
·      I have learned to set goals that are fun, wild and achievable
·      I have learned the power of marketing and why it’s so important
·      I have more engaging, powerful website
·      I am learning to use technology as my friend, not foe
·      I have a clear plan to actualize my financial and business goals within the next year.
Working with Jennifer has changed my life – business and personal – in ways that cannot be put into words.  I feel more stable, confident and calmer than I have in years.  I realize how much I didn’t know.  With Jennifer’s help, I am on the path to creating a life I didn’t believe was possible and reaping the benefits of being self employed.

Tonya Whittle
Transformation Expert


Get in touch with Jennifer!